A website is only effective if it incorporates relevant keywords. Keywords are the driving force behind all effective internet searches. Keywords provide the basis of how the search engines find different websites based on what the user types into a search field. Those keywords and phrases are selected by the user to locate information about a subject on the various websites and pages they are looking for.
One of the most popular ways to include appropriate and effective keywords into different webpages on a WordPress website is to use the All-In-One SEO Pack plugin, currently on version 1.6.13. Installing this plugin is very straightforward and makes typing in keywords that pertain to the article or specific page very easy. Type keywords in the Keywords field separating phrases or individual keywords with a comma. Remember to fill in the Title and Description fields as well. The text typed in these areas will show up when this link is shared on various sites such as Digg and Facebook, as well as on the list of Google search results.
Whether you use a certain plugin or edit a website’s code directly, frequently updating and adding keywords is the most essential step to keeping a website current and relevant.
Abraham S. Geller, Webmaster